What I Do:
Write
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Tell me the topic and I'll deliver a piece that matches your organization's tone and effectively gets the point across in an engaging way. I'm a fond believer that using active voice helps heal the world. To me, writing feels similar to what I can imagine composing music is like — it’s fun to play around with the rhythm of sentences. Some sentences are long. Some are short. Punctuation dictates pacing, and playing with words gets the heart racing. (Excuse the rhyming!)
Manage social media
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Whether it's capturing photos and videos, creating visuals with Adobe Suite or Canva, crafting captions or figuring out what to do with internet trolls, let's make your organization the talk of the town (in a good way of course)!
Think strategically
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I'll draft a communication plan, a news release, a brand audit, or a proposal. Let's save time and money by bringing purpose to your work and staying on track.
Manage results & find solutions
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It's possible I'm the sixth member of Scooby Doo because I'll investigate and measure what is and what is not working for your organization. But let's not stop there — whether the problem might be a lack of brand awareness or loyalty, finding the best path forward will invite better results.
Engage with stakeholders
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No pretending around here. There are already enough brands that carry ulterior motives, so instead let’s boost the energy and build rapport in an intentional way. Reminding members they are appreciated and can make a real impact by following clear call-to action statements are just some ways we can encourage collaboration throughout the community.
Plan & organize events
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The difference between chaos and organization lies all in the details. I don’t mind running around doing some behind-the-scenes work and adapting to any last minute surprises.
My Values:
Honesty & Integrity
There are already enough brands who bombard the market by trying to claim to be something they aren't—and it's tiring to witness!
As brands attempt to boost visibility and make sales, marketing and communicating really is about prioritizing people over products.
I believe messaging should be clear not deceptive, and that credibility is worth more than profits.
Genuine & Approachable
Sure, something might be out of this world amazing, but remaining down to earth is what connects audiences to a brand.
Two-way communication—sharing relatable stories, showing appreciation to those who carry out desired actions and asking stakeholders for feedback—helps to improve a brand and keep people around for the long haul.
I'm serious about the work I do, but I also like to add a little bit of humour (when it's appropriate of course) to keep the the mood light.
Consistency & Accountability
Brand values aren't created to simply spark boastful conversations, but are designed to guide decisions and create consistent actions all across the board.
I understand making mistakes aren't fun, but having a plan and addressing pain points can prevent a mess from turning into an absolute disaster. Timely responses, accommodating people's needs, and noting what went wrong is the right thing to do.
Creating strategies and measuring the outcomes of a campaign or a plan also reveals what is working out and what needs to be adjusted.
Accomodating
Listening to concerns and finding ways to meet someone's needs became second nature while I worked jobs in childcare and customer service.
Whether a kid was homesick, or a customer was frustrated about a price, I considered it a true privilege to hear different perspectives and use discernment to work out a problem.
Sometimes people's problems seemed absurd... for example, a customer once wanted to return a product because they didn't like its flavour. So I learned to acknowledge problems but know when to politely put my foot down.
Tying these lessons back to my job as a communicator, I know it's equally possible to listen to stakeholders and build partnerships, and also protect the reputation and goals of an organization.
Thoughtful & Critical Thinker
As a communicator, I'm lucky I get to send messages that carry weight to all sorts of people. With that said, it's my job to make sure what I say is accurate and well interpreted.
I'll dig deep into research to make sure I'm getting the facts straight. I welcome a challenge where I can learn about a niche topic (for instance, blackleg disease found in canola) and try to break it down into something that makes sense.
While bad businesses rely on hidden agendas, I try my best to get both sides of a story. The theories I've picked up from courses such as: sociology, psychology, conflict resolution and criminal justice make communication more accessible and thought provoking.
Adaptive
Going back to the drawing board is something I'm not afraid of. It's kind of cool how humility and confidence simultaneously work together during a brainstorming process.
Balancing strategy, client feedback, and creative risks is not always easy, but I've learned to roll with the punches.
As a PR professional, I've been trained to be like Raven from That's So Raven, where I can see into the future... when surprises strike, I adjust. When the tone of a message needs to be changed, brand voice is what I fall back on. And when event speakers talk for five minutes instead of two, it's good that extra minutes have already been accounted for.